Sub-task: Developing advocacy communication materials and setting a digital advocacy strategy

Summary

This subtask engages the public, relevant stakeholders, and multipliers to increase public awareness in drawing media attention to substance use disorders and framing the public’s view of it. Project partners will design a digital media advocacy strategy that includes PLE and the destigmatization of young people with problematic substance use. In synergy with D5.2.2 and D5.3.3, Project Partners will use the potential power of media as an instrument for preventing and combating all forms of stigmatization and for gaining support for public and societal policies to promote healthier environments, also adapting good practices such as FairMediaSUCHT.